About me

Edward Sanchez is a San Francisco-based senior visual and interaction designer with a keen eye for detail and over 25 years of experience creating websites, mobile apps, macOS apps, and icons.

At Apple, Edward served as a Senior HI Designer for nearly a decade, where he was the primary designer for critical features in Xcode's Source Editor, Code Completion, Asset Catalog, Simulator, Interface Builder, and Source Control.

With expertise in Swift/SwiftUI programming, motion design, and UI animations, Edward brings a unique blend of technical knowledge and creative vision to every project.

Experience

  • Jan 2024 – Present

    Independent Remote

    Indie Designer / Developer - Jan 2024 – Present

    Designing and developing independent products with a focus on native app experiences, product clarity, and design-forward tooling.

    • Designing and developing an app for progress pictures using SwiftUI.
    • Working on a native macOS tool for drawing SF Symbols.
    • Contracting at startups.
  • Oct 2024 – Jul 2025

    Augment Code Palo Alto

    Principal HI Designer - Oct 2024 – Jul 2025

    Responsible for UI, UX, and iconography for Augment, an AI plugin for VS Code that helps developers code faster through AI chat and agentic workflows.

    • Worked on a native macOS prototype to showcase text collaboration with LLMs.
    • Helped design workflows for AI coding agents, code review, and remote agents.
  • Oct 2014 – Jan 2024

    Apple Cupertino

    Senior HI Designer - Oct 2014 – Jan 2024

    Nearly a decade spanning internal tools for the Industrial Design team, major contributions to Xcode and Swift Playgrounds, and leadership in iconography and symbol systems.

    Initial role in the Industrial Design team

    • Led visual design and UX for web and mobile apps supporting the workflows of the Apple Industrial Design team.

    Contributions to Xcode and Swift Playgrounds

    • Primary designer for features across Xcode's Source Editor, Code Completion, Asset Catalog, Simulator, Interface Builder, and Source Control.
    • Championed several key features that shipped in Xcode.
    • Designed annual demo iOS apps for WWDC.

    Leadership in iconography

    • Created hundreds of native SF Symbols.
    • Developed a method to programmatically render icons in various shapes and sizes, improving Xcode icon definition workflows.
    • Helped refine SF Symbol and App Icon creation processes, including the effort toward a single required iOS icon.
    • Led the effort to allow macOS document icons to be programmatically defined and documented in the Human Interface Guidelines.
  • Nov 2013 – Jul 2014

    Roku Saratoga

    Senior Visual Designer - Nov 2013 – Jul 2014

    • Designed the Remote Control app UI for iOS and Android.
    • Maintained themes for the main TV platform.
    • Created asset templates for multiple TV resolutions.
    • Developed animated screen savers and iconography for Roku TV.
  • Jun 2012 – Oct 2013

    Amazon Cupertino

    Senior Product Designer - Jun 2012 – Oct 2013

    • Designed visuals and interactions for e-ink Kindles.
    • Built expertise in legibility, typography, and optimal reading experience.
  • Jun 2011 – Feb 2012

    Palm San Francisco

    Senior Visual Designer - Jun 2011 – Feb 2012

    • Defined visual style for the core WebOS framework and main applications.
    • Explored new mobile device interactions using After Effects for prototyping.
  • 1999 – 2010

    Prior Experience London

    Designer, founder, and freelancer - 1999 – 2010

    • Spent 8 years designing Flash websites as a freelancer.
    • Founded a small web-app startup and led a team of 5 employees.
    • Worked as a designer at Sencha (ExtJS), helping modernize the visual design of their web framework and website.

Skills & Tools

My work sits between product design and implementation. I am most effective on projects that need strong interaction thinking, clear visual hierarchy, and a designer who understands how the details ship.

  • UX and visual design
  • UI animations
  • Motion design in After Effects
  • Icon and glyph design / SF Symbols
  • Swift / SwiftUI programming and interactive prototyping
  • Accessibility design

I have spent years shaping interfaces for developer tools, native apps, and design systems. That background lets me move comfortably between concept work, production constraints, and the last 10% of polish.

  • Sketch
  • Figma
  • Photoshop
  • After Effects
  • Illustrator
  • Glyphs
  • Xcode
  • Git

Q&A

If you respect platform norms and familiar UX patterns, people can naturally rely on their existing knowledge to navigate your app.

Discoverability without tutorials Q&A

It is about anticipating the next tiny step and quietly taking care of it for the user.

The details people do not notice Q&A

I start by understanding the problem deeply, then I move into a design tool or code prototype and solve the edge cases in real time.

Designing something new Q&A

Case Studies

Projects spanning product vision, native app prototyping, developer tools, and iconography, adapted from the live Notion portfolio into the Milo case-study structure.

Future of Apps Future of Apps

Future of Apps

A video essay exploring how AI-native behavior could change the structure of apps.
Canvas Canvas

Canvas

A Swift and SwiftUI prototype exploring a more ergonomic way to interact with a code base.
Xcode Xcode

Xcode

Five years of shipped work on Xcode, spanning Source Editor, code completion, source control, simulator, and a long tail of tooling features.