Edward
Sanchez
- edwardsanchez@mac.com
- San Francisco, California
- edwardsanchez.design
- @edwardsanchez
About me
Edward Sanchez is a San Francisco-based senior visual and interaction designer with a keen eye for detail and over 25 years of experience creating websites, mobile apps, macOS apps, and icons.
At Apple, Edward served as a Senior HI Designer for nearly a decade, where he was the primary designer for critical features in Xcode's Source Editor, Code Completion, Asset Catalog, Simulator, Interface Builder, and Source Control.
With expertise in Swift/SwiftUI programming, motion design, and UI animations, Edward brings a unique blend of technical knowledge and creative vision to every project.
Experience
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Jan 2024 – Present
Independent RemoteIndie Designer / Developer - Jan 2024 – Present
Designing and developing independent products with a focus on native app experiences, product clarity, and design-forward tooling.
- Designing and developing an app for progress pictures using SwiftUI.
- Working on a native macOS tool for drawing SF Symbols.
- Contracting at startups.
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Oct 2024 – Jul 2025
Augment Code Palo AltoPrincipal HI Designer - Oct 2024 – Jul 2025
Responsible for UI, UX, and iconography for Augment, an AI plugin for VS Code that helps developers code faster through AI chat and agentic workflows.
- Worked on a native macOS prototype to showcase text collaboration with LLMs.
- Helped design workflows for AI coding agents, code review, and remote agents.
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Oct 2014 – Jan 2024
Apple CupertinoSenior HI Designer - Oct 2014 – Jan 2024
Nearly a decade spanning internal tools for the Industrial Design team, major contributions to Xcode and Swift Playgrounds, and leadership in iconography and symbol systems.
Initial role in the Industrial Design team
- Led visual design and UX for web and mobile apps supporting the workflows of the Apple Industrial Design team.
Contributions to Xcode and Swift Playgrounds
- Primary designer for features across Xcode's Source Editor, Code Completion, Asset Catalog, Simulator, Interface Builder, and Source Control.
- Championed several key features that shipped in Xcode.
- Designed annual demo iOS apps for WWDC.
Leadership in iconography
- Created hundreds of native SF Symbols.
- Developed a method to programmatically render icons in various shapes and sizes, improving Xcode icon definition workflows.
- Helped refine SF Symbol and App Icon creation processes, including the effort toward a single required iOS icon.
- Led the effort to allow macOS document icons to be programmatically defined and documented in the Human Interface Guidelines.
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Nov 2013 – Jul 2014
Roku SaratogaSenior Visual Designer - Nov 2013 – Jul 2014
- Designed the Remote Control app UI for iOS and Android.
- Maintained themes for the main TV platform.
- Created asset templates for multiple TV resolutions.
- Developed animated screen savers and iconography for Roku TV.
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Jun 2012 – Oct 2013
Amazon CupertinoSenior Product Designer - Jun 2012 – Oct 2013
- Designed visuals and interactions for e-ink Kindles.
- Built expertise in legibility, typography, and optimal reading experience.
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Jun 2011 – Feb 2012
Palm San FranciscoSenior Visual Designer - Jun 2011 – Feb 2012
- Defined visual style for the core WebOS framework and main applications.
- Explored new mobile device interactions using After Effects for prototyping.
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1999 – 2010
Prior Experience LondonDesigner, founder, and freelancer - 1999 – 2010
- Spent 8 years designing Flash websites as a freelancer.
- Founded a small web-app startup and led a team of 5 employees.
- Worked as a designer at Sencha (ExtJS), helping modernize the visual design of their web framework and website.
Skills & Tools
My work sits between product design and implementation. I am most effective on projects that need strong interaction thinking, clear visual hierarchy, and a designer who understands how the details ship.
- UX and visual design
- UI animations
- Motion design in After Effects
- Icon and glyph design / SF Symbols
- Swift / SwiftUI programming and interactive prototyping
- Accessibility design
I have spent years shaping interfaces for developer tools, native apps, and design systems. That background lets me move comfortably between concept work, production constraints, and the last 10% of polish.
- Sketch
- Figma
- Photoshop
- After Effects
- Illustrator
- Glyphs
- Xcode
- Git
Q&A
Case Studies
Projects spanning product vision, native app prototyping, developer tools, and iconography, adapted from the live Notion portfolio into the Milo case-study structure.
Future of Apps
A video essay exploring how AI-native behavior could change the structure of apps.
Canvas
A Swift and SwiftUI prototype exploring a more ergonomic way to interact with a code base.