Edward Sanchez

Profile

Edward Sanchez is a San Francisco-based senior visual and interaction designer with a keen eye for detail and over 25 years of experience creating websites, mobile apps, macOS apps, and icons.

With expertise in Swift/SwiftUI programming, motion design, and UI animations, Edward brings a unique blend of technical knowledge and creative vision to every project.

Skills

  • UI / UX
  • Iconography
  • Prototyping
  • Motion Design

Languages

  • English
  • Portuguese
  • Spanish
  • French (Basic)

Experience

  • Jan 2024 – Present

    Independent Remote

    Indie Designer / Developer - Jan 2024 – Present

    Designing and developing independent products with a focus on native app experiences, product clarity, and design-forward tooling.

    • Designing and developing an app for progress pictures using SwiftUI.
    • Working on a native macOS tool for drawing SF Symbols.
    • Contracting at startups.
  • Oct 2024 – Jul 2025

    Augment Code Palo Alto

    Principal HI Designer - Oct 2024 – Jul 2025

    Responsible for UI, UX, and iconography for Augment, an AI plugin for VS Code that helps developers code faster through AI chat and agentic workflows.

    • Worked on a native macOS prototype to showcase text collaboration with LLMs.
    • Helped design workflows for AI coding agents, code review, and remote agents.
  • Oct 2014 – Jan 2024

    Apple Cupertino

    Senior HI Designer - Oct 2014 – Jan 2024

    Nearly a decade spanning internal tools for the Industrial Design team, major contributions to Xcode and Swift Playgrounds, and leadership in iconography and symbol systems.

    Initial role in the Industrial Design team

    • Led visual design and UX for web and mobile apps supporting the workflows of the Apple Industrial Design team.

    Contributions to Xcode and Swift Playgrounds

    • Primary designer for features across Xcode's Source Editor, Code Completion, Asset Catalog, Simulator, Interface Builder, and Source Control.
    • Championed several key features that shipped in Xcode.
    • Designed annual demo iOS apps for WWDC.

    Leadership in iconography

    • Created hundreds of native SF Symbols.
    • Developed a method to programmatically render icons in various shapes and sizes, improving Xcode icon definition workflows.
    • Helped refine SF Symbol and App Icon creation processes, including the effort toward a single required iOS icon.
    • Led the effort to allow macOS document icons to be programmatically defined and documented in the Human Interface Guidelines.
  • Nov 2013 – Jul 2014

    Roku Saratoga

    Senior Visual Designer - Nov 2013 – Jul 2014

    • Designed the Remote Control app UI for iOS and Android.
    • Maintained themes for the main TV platform.
    • Created asset templates for multiple TV resolutions.
    • Developed animated screen savers and iconography for Roku TV.
  • Jun 2012 – Oct 2013

    Amazon Cupertino

    Senior Product Designer - Jun 2012 – Oct 2013

    • Designed visuals and interactions for e-ink Kindles.
    • Built expertise in legibility, typography, and optimal reading experience.
  • Jun 2011 – Feb 2012

    Palm San Francisco

    Senior Visual Designer - Jun 2011 – Feb 2012

    • Defined visual style for the core WebOS framework and main applications.
    • Explored new mobile device interactions using After Effects for prototyping.
  • 1999 – 2010

    Prior Experience London

    Designer, founder, and freelancer - 1999 – 2010

    • Spent 8 years designing Flash websites as a freelancer.
    • Founded a small web-app startup and led a team of 5 employees.
    • Worked as a designer at Sencha (ExtJS), helping modernize the visual design of their web framework and website.

Tools

  • Sketch
  • Figma
  • Photoshop
  • After Effects
  • Illustrator
  • Glyphs
  • Xcode
  • Git